Key Points
- Blinkit introduced a new Sellers Hub for brands.
- Over 200 brands have access to the platform now.
- The hub allows brands to sell directly, without middlemen.
- Zomato raised platform fees, reflecting increased demand during the festive season.
- Quick delivery growth is supported by new dark stores and warehouses.
Looma News
On Wednesday, Blinkit announced the launch of the Blinkit Sellers Hub, aiming to boost competition with big online shopping platforms. Sajal Gupta, Blinkit’s Chief Technology Officer, shared that more than 200 brands are already on the Sellers Hub, with plans to add more after regulatory checks. Gupta noted they want to create a top-notch seller program, similar to Amazon’s Fulfillment by Amazon (FBA).
The Blinkit Sellers Hub lets brands sell directly, cutting out middlemen. This move shows Blinkit’s intention to break into markets often dominated by e-commerce leaders like Amazon and Flipkart.
In another update, Zomato raised its platform fee for food delivery from Rs 6 to Rs 10, citing higher demand during the festive season. Competitor Swiggy also increased its fees. These changes follow Zomato’s recent announcement of its second-quarter results and plans to raise $1 billion through a qualified institutional placement.
Zomato reported impressive growth in its quick delivery segment, which doubled compared to last year. The company has been expanding its setup, adding around 152 dark stores and seven warehouses to support this growth.
