Key Points
- Vintage Coffee is expanding within India’s growing coffee market.
- The company focuses on young consumers who enjoy coffee throughout the day.
- Vintage Coffee’s plan includes selling online and opening more cafes.
- The company aims for ₹300 crore in revenue this year and plans to expand production.
- Exports still make up 85% of Vintage Coffee’s revenue, but the focus is shifting to domestic sales.
Looma News
As India’s coffee culture continues to grow, Vintage Coffee is positioning itself to tap into the expanding domestic market. Founded by Tati Balakrishna, a coffee industry veteran with over 30 years of experience, the brand has built a strong presence in exports. Now, it’s turning its attention to India’s booming coffee consumption, especially among younger people.
Balakrishna has noticed a shift in how coffee is consumed, with younger people drinking coffee throughout the day, unlike older generations who typically enjoyed it in the morning. This change is part of a broader trend, with coffee becoming more popular in regions like Northern, Eastern, and Western India. The Indian coffee market has grown significantly, with annual consumption increasing from 55-60,000 metric tons before COVID to 70-80,000 metric tons today.
Vintage Coffee, which started in 2017 after Balakrishna’s earlier ventures in the coffee industry, has a clear plan to take advantage of this growth. The company intends to combine e-commerce with a growing network of cafes. This month, it will launch its high-quality instant coffee products on e-commerce platforms, making it easier for coffee lovers to enjoy premium coffee at home.
Along with online sales, Vintage Coffee has opened its first cafe in Navi Mumbai, with plans to expand to other major cities like Mumbai, Pune, and Gurugram. The company will use a master franchise model to keep investment low while maintaining efficient operations. The cafe business is expected to help boost the company’s domestic presence, which it plans to grow significantly this year.
At present, exports make up the bulk of Vintage Coffee’s revenue, contributing 85% of the ₹131 crore turnover last year. However, the company is aiming for a ₹300 crore turnover this financial year, with a greater focus on domestic sales. Balakrishna believes that the company’s push into e-commerce and cafes will be key to this growth.
With a production plant near Hyderabad, Vintage Coffee is investing in its capacity to meet growing demand. The company plans to invest $2 million to increase production from 4,500 metric tons to 6,000 metric tons by next year. This expansion will help support the company’s growing sales and contribute to its ambitious growth goals in the domestic market.
