Key Points
- Mamaearth teams up with Meesho to reach Tier 3 markets.
- Goal is to double their Annual Recurring Revenue (ARR) to ₹100 crore in a year.
- Current ARR on Meesho is ₹50 crore, with big sales growth.
- Shares of Honasa Consumer Limited dropped by 1.81% to ₹435.85.
- Big jump in orders during Meesho’s Mega Blockbuster Sale.
Looma News
Mamaearth is making waves by partnering with Meesho to tap into Tier 3 and smaller markets. They want to hit an impressive ₹100 crore in Annual Recurring Revenue (ARR) on Meesho within the next year, and it’s exciting for everyone involved!
They’ve already racked up ₹50 crore in Gross Merchandise Value (GMV) on Meesho, and during Meesho’s recent sales, orders went up five times. They’re making a mark in places like Belgaum, Kashipur, and Bokaro, proving there’s a real thirst for good personal care products even in smaller towns.
During the Mega Blockbuster Sale, Mamaearth saw a jaw-dropping 226% increase in orders, with hits like Rice Face Wash and Vitamin C Daily Glow Face Cream flying off the virtual shelves. Varun Alagh, the Co-Founder and CEO of Honasa Consumer Limited, said this move will meet the rising demand for quality products in these areas.
Even though shares of Honasa Consumer Limited dipped a bit, down by 1.81% to ₹435.85, Mamaearth is set on pushing ahead. They’re all about exploring new markets and boosting revenue right from local areas. Keep your eyes on Mamaearth; they’re on the up and up.
