Key Points
- Jayde Powell earned Rs 22.70 lakh from LinkedIn brand partnerships.
- She gained attention by sharing her corporate experiences.
- Her first sponsored post was from Sprout Social for $1,000.
- Powell founded her agency, The Em Dash Co., in 2022.
- She aims to reach 100,000 followers by 2025.
Looma News
Jayde Powell, an American social media strategist, found a great way to make money by posting on LinkedIn. Having worked with big brands like Delta Airlines, she didn’t expect LinkedIn to turn into a source of income. In 2022, as social media changed, Powell spotted an opportunity on LinkedIn. Her posts about corporate experiences started attracting followers and former clients.
The big moment for Powell came when Sprout Social, a social media management platform, paid her $1,000 for a sponsored post about their event. This made her realize she could make money from her LinkedIn presence. This year, Powell reported earnings of $27,000 (Rs 22.70 lakh), which helped her manage her bills.
In 2022, Powell started her agency, The Em Dash Co., looking for more flexibility away from a traditional job. While her LinkedIn earnings haven’t yet reached her previous $95,000 salary, they have surpassed the $52,100 she earned from her agency last year. This success shows a growing trend in influencer marketing, where being genuine is key to gaining consumer trust.
Powell points out that people prefer personal recommendations over regular ads. She tailors her LinkedIn content to connect with young professionals, using a relatable tone. To grow her partnerships, she reached out to brands in the same way she built her business clientele, using tools like Teachable for webinars.
Running her LinkedIn side hustle comes with both perks and challenges. She enjoys the flexibility, but also faces the usual uncertainties of freelancing, like concerns about steady income. Despite these challenges, Powell feels optimistic about her future as a LinkedIn influencer, aiming to hit 100,000 followers by 2025 and possibly moving to full-time content creation.
