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Blinkit Eyes New Markets as Delhi NCR Share Declines

Key Points

  • Blinkit’s market share in Delhi NCR plummeted to 40% from 47%.
  • The company is branching out into other metro cities.
  • Gross order value (GOV) elevates Blinkit as the largest player in most metros.
  • Blinkit’s Q2 FY25 revenue surged year-on-year to INR 1,156 Cr.
  • Aiming for 2,000 dark stores by the end of FY26.

Looma News

Blinkit, Zomato’s quick commerce division, is facing a market share drop in Delhi NCR. CEO Deepinder Goyal revealed that the share has slipped to 40% from 47% over recent quarters. The initial focus on Delhi NCR is transitioning as Blinkit stretches into other metro areas.

Despite the decline, Blinkit remains a key growth catalyst for Zomato. By gross order value, Blinkit stands as the largest player in most major metros, excluding Chennai and Hyderabad. Goyal remarked that opening stores does not entirely capture market potential.

For profitability, Goyal targets an EBITDA margin of 4-5%. Blinkit’s revenue in Q2 FY25 more than doubled to INR 1,156 Cr. The adjusted EBITDA loss was INR 8 Cr, indicating strides toward break-even.

Goyal tackled capital expenditure worries, asserting that 152 stores and seven new warehouses were launched this quarter. Blinkit aspires for 2,000 dark stores by FY26. Overall, Zomato reported a 30% dip in net profit to INR 176 Cr in Q2 FY25.

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