Key Points
- Indian billionaire Joy Alukkas got snubbed at a Rolls-Royce showroom in Dubai back in 2000.
- The salesperson told him to check out Mitsubishi instead.
- Alukkas, who’s a big deal in India and runs the Joyalukkas Group, felt insulted and bought a Rolls-Royce on a whim.
- He later gave the Rolls-Royce away in a raffle to promote his jewellery business.
- These days, Alukkas has a bunch of luxury cars, including a Rolls-Royce Cullinan he bought earlier this year.
Looma News
So, Joy Alukkas, the Indian billionaire behind the Joyalukkas jewellery brand, had a pretty memorable moment in Dubai back in 2000. He walked into a Rolls-Royce showroom, excited to check out the fancy Silver Seraph, but the salesperson wasn’t too impressed.
Instead of helping him out, they suggested he head over to a Mitsubishi dealership if he was really in the market for a car. That was a major hit to Alukkas’s ego, and it pushed him to buy the Rolls-Royce on the spot.
But he didn’t stop there—he turned this whole experience into a marketing win by raffling off the Rolls-Royce to promote his jewellery business. It got a lot of buzz and really boosted his brand in West Asia.
Fast forward to now, and Alukkas’s collection has grown a lot. He even added a Rolls-Royce Cullinan to his fleet this year. His journey from being dismissed at a showroom to owning a fleet of luxury cars is a real story of perseverance and success.
