A viral TikTok trend has unexpectedly caused a cucumber shortage across Iceland. The craze, started by TikTok star Logan Moffitt, involves making Asia-inspired cucumber salads, which has captivated Icelanders and led to a sudden spike in cucumber demand. Grocery stores are struggling to keep up with the influx of shoppers seeking cucumbers and other ingredients featured in Moffitt’s videos, such as soy sauce and sesame oil.
Iceland’s reliance on imported fresh produce has exacerbated the shortage, as the country’s limited agricultural capacity can’t quickly meet the surge in demand. This situation highlights how social media can dramatically influence consumer behavior and the challenges that arise for supply chains trying to keep pace with viral trends.
