Key Points
- Myntra launches 30-minute fashion delivery service, M-Now, in Bengaluru.
- Service to expand to Delhi, Mumbai, and Pune, offering 10,000 fashion, beauty, and accessory styles.
- Plans to increase selection to 100,000 styles in the next 3-4 months.
- Micro-hubs and offline stores to fulfill deliveries, aiming to meet growing consumer demand for faster service.
- Analysts are skeptical about quick fashion delivery, citing high return rates and lower demand compared to groceries.
- Myntra’s CEO, Nandita Sinha, states that additional costs for quick delivery are seen as long-term investments.
Looma News
Myntra, the fashion e-commerce platform backed by Flipkart, is tapping into the fast delivery trend as consumer demand for quicker online shopping grows. After a successful trial, Myntra is now rolling out its 30-minute delivery service, M-Now, in Bengaluru, with plans to expand to Delhi, Mumbai, and Pune. With 70 million active users, Myntra aims to meet the rising demand for faster delivery in the fashion industry.
Service Expansion and Offerings
The M-Now service currently offers 10,000 styles in fashion, beauty, and accessories. These include well-known brands like Vero Moda, Mango, Levi’s, Tommy Hilfiger, and MAC. Myntra plans to increase its selection to 100,000 styles in the next three to four months. Deliveries will be fulfilled through a mix of micro-hubs and offline stores from partner brands. The goal is to meet customer demand for faster delivery and offer a wider selection of items available for quick shipment.
Challenges and Skepticism
Despite Myntra’s bold plans, some analysts are cautious about the feasibility of 30-minute fashion deliveries. Karan Taurani, an analyst at Elara Securities, points out that fashion items are usually planned purchases, unlike groceries or daily essentials, which are often bought quickly. The fashion industry also faces high return rates, which can make fast deliveries more complicated. However, Myntra is moving ahead with its plan, viewing it as a long-term investment. CEO Nandita Sinha also mentioned that while they aren’t charging extra fees for fast delivery now, the model will evolve as the service grows.
Investment in the Future
The push for quicker fashion deliveries is part of Myntra’s strategy to stay competitive in a changing market. As quick commerce platforms shape consumer habits, Myntra is focusing on meeting the needs of younger shoppers, especially Gen Z. Sinha highlights that expanding its network of micro-hubs and delivery services is a forward-thinking investment in the company’s long-term growth.
