Key Points
- MediaTek is expanding in India’s automotive sector with partnerships with Tata Motors and Skoda Auto.
- The company leads India’s smartphone chipset market with a 54% share in the first half of 2024.
- MediaTek has teamed up with JioThings to develop technology for electric two-wheelers.
- India is a strategic market and talent hub for MediaTek.
- MediaTek’s automotive projects aim to benefit from the growing electric vehicle (EV) and automotive connectivity sectors.
- MediaTek is innovating in 5G, smart devices, and IoT solutions.
Looma News
MediaTek, a leading Taiwanese semiconductor company, is expanding its footprint in India’s automotive sector after achieving success in the smartphone market. India, being the world’s second-largest smartphone market and third-largest automobile market, is a key area of focus for MediaTek. The company already dominates India’s smartphone chipset market, holding a 54% market share in the first half of 2024. Additionally, 64% of all 5G smartphones under ₹30,000 in India are powered by MediaTek chipsets.
MediaTek’s Vice President of Global Marketing, Finbarr Moynihan, pointed out the company’s strong R&D presence in India and its role in driving innovation. He emphasized that India is vital to MediaTek’s global strategy, thanks to its research and development capabilities. Beyond smartphones, the company is now turning its attention to India’s growing automotive industry.
In the four-wheeler market, MediaTek has teamed up with Indian companies like Tata Motors and Skoda Auto to bring its Dimensity Automotive platform to vehicles such as Tata’s Punch.eV and Skoda’s Slavia. In the two-wheeler sector, MediaTek is collaborating with JioThings, a subsidiary of Jio Platforms, to develop advanced technology for electric vehicles (EVs) like the Kinetic Green Flex and Green E-Luna. This partnership aims to strengthen India’s EV ecosystem by combining MediaTek’s chipsets with JioThings’ digital solutions for smarter two-wheelers.
Looking ahead, MediaTek sees significant growth in India’s automotive sector, especially in areas like in-car computing, cloud applications, and real-time data processing. Reports suggest that automotive connectivity is growing rapidly, and companies like MediaTek and Qualcomm are seeing major revenue boosts from this sector. The combined revenues of these chipset companies have already crossed $1.5 billion, with strong growth year after year.
Aside from its automotive focus, MediaTek recently showcased its latest advanced 5G chipsets, including the Dimensity 9400 and 7300 SoCs, at a global event. The company also announced new partnerships and products across multiple industries, from smart TVs to IoT devices, highlighting its expanding technological reach. With a focus on both smartphones and automotive technologies, MediaTek is positioning itself as a major player in India’s tech scene.
