Key Points
- ABDL joins forces with Roust to bring Russian Standard Vodka to India.
- Vodka will be available in three flavors: Original, Gold, and Platinum.
- ABDL’s stock price dropped by 3.11% to ₹320.95.
- Russian Standard Vodka holds a 30% market share in Russia and is sold in over 85 countries.
- India’s vodka market is booming, currently at 13 million cases a year.
Looma News
Allied Blenders and Distillers Limited (ABDL), India’s third-largest spirits company, just made waves with a new partnership with Roust Corporation. They’re bringing the popular Russian Standard Vodka to India.
The vodka will come in three cool variants, Original, Gold, and Platinum, priced at ₹2,200, ₹2,600, and ₹5,000, respectively, starting in Maharashtra. But despite the buzz, ABDL’s stock took a hit today, falling 3.11% to ₹320.95.
So, what’s the big deal? Russian Standard Vodka commands a solid 30% market share in Russia and is already available in over 85 countries. With India’s vodka market skyrocketing, growing at about 20% a year and currently hitting 13 million cases, this partnership could really cash in on that demand.
Why It Matters
ABDL’s Managing Director, Alok Gupta, pointed out that this move is part of the company’s strategy to boost its premium offerings. Roust’s CEO, Ivan Alferov, sees India as a vibrant market brimming with potential for their brand.
This deal plays to ABDL’s strengths in India, merging their local know-how with Roust’s global prestige. It’s a classic collaboration that could lead to something great.
