Key Points
- Blinkit has raised notice periods for senior employees to two months.
- This move is in response to fierce competition in the quick commerce sector.
- Rivals like Zepto and Swiggy are aggressively recruiting talent.
- Zomato, Blinkit’s parent company, initiated this policy amid market pressures.
- Employee poaching is a big concern, leading to preemptive measures.
Looma News
Blinkit, the quick commerce platform under Zomato. They’ve decided to increase the notice periods for some senior employees to up to two months.
This move is all about holding onto talent as competition heats up in India’s booming $5.5 billion quick delivery market. Companies like Zepto and Swiggy are on a hiring frenzy, trying to grab the best folks out there. It’s a wild scene, and we’re hearing that major players like Zepto and Flipkart are throwing big offers to lure Blinkit’s employees away.
What’s Behind This Change?
Zomato kicked off this new policy in July, aiming to keep Blinkit’s team intact. With Zepto raking in $340 million and Swiggy prepping for an IPO, Blinkit knows it has to hang onto its skilled staff. If they think someone might be eyeing a job at a rival, they’ve got plans in place, like putting them on garden leave or even letting them go right away, to protect sensitive info.
The Bigger Picture
And it’s not just Blinkit feeling the pressure. Companies like Swiggy are also hunting for talent, especially from big names like Amazon and Flipkart. It’s a competitive jungle out there, and expertise in product design and backend operations is what everyone’s after, making it tough for Blinkit to stay ahead.
